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The rise of AI is reshaping the creative industry—so where does that leave agencies, content creators, and marketers? In this episode of Agency Alchemy, Fergus Dyer-Smith, CEO of Wooshii, dives into the evolving role of AI in creative workflows, the future of video content, and how agencies can stay ahead in an increasingly automated world. We explore the impact of AI agents, the surprising evolution of short-form and vertical video, and whether AI policing AI is the answer to ethical concerns. Plus, Fergus shares his insights on how brands should approach video in an era of mass content generation. Tune in for a forward-thinking discussion on the challenges and opportunities ahead!

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In this episode of Agency Alchemy, we sit down with Richard Robinson, Executive Director of Ingenuity+, to unpack the evolving landscape of brand-agency relationships. With UK marketing budgets surpassing £40 billion and digital ad spend hitting new highs, agencies and brands must be “Pitch Perfect” to stay ahead. Richard shares insights on why 2025 will be a transformative year for agencies, the growing workload for marketing directors, and how AI is reshaping the industry. Plus, we explore the resurgence of local hero brands and why creativity is more important than ever.

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In this debut episode of Agency Alchemy, Chris Pearce, Managing Director at Green Park, takes us on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. He shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of optimism in agencies. Plus, we dive into the evolving role of AI in content creation, leadership strategies for transformation, and what the future holds for agencies of all sizes. Tune in for a masterclass in leadership, innovation, and the intersection of art and science in marketing!

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